'Heart of the Zoo' - fund-raising film
Conceived and produced by Rosalini Films to make the emotional pitch for a $125-million capital campaign, with the strategy of reminding donors of their own childhood experiences at the nation's oldest and most visited zoo. First used as the media centerpiece for the 'Heart of the Zoo' campaign's kickoff gala and in special honor of long-time benefactor, Joseph Regenstein.
Upon successful completion of the campaign, the film was re-purposed to promote the institution via television broadcast and special events exhibition, and for on-site volunteer and visitor orientation.
Client: Lincoln Park Zoo. Produced by Rosalini Films. Conceived, written and directed by Dugan Rosalini.