Introduces a free, energy evaluation program, with the strategy objective of overcoming predictable customer resistance to in-home inspection by way of depicting a fun, helpful interaction between utility inspector and homeowner — in this case a clean-cut, straight-laced 'Joe' and the universally endearing Charlie Chaplin character, 'The Little Tramp.'
Client: Consumers Energy. Agency: Gilmore Advertising. Production company: Rosalini Films. Director: Dugan Rosalini.
Recognition: 1st-place in category, Chicago International Film Festival
Outstanding Creativity award — American TV and Radio Commercials Festival (now the Clios)